BTA UK is proud to announce that it will be offering its TV show's participants more digital categories than any other entertainment & media show in the world - including the Hollywood Oscars! This will empower countless talented young Black Africans living in the UK to step up & show the nation & indeed the rest of the world, just how exceptional & innovative they are in their chosen category, be it Music, Acting, Singing, Producing Movies or TV Shows, Video Gaming Development, Art, Journalism or Literature.

The UK's Future is Bright Because It's Digital

The switch to greater on-demand digital consumption is staying on. - And BTA UK participants will be able to choose from a broad spectrum of exciting categories in cutting-edge digital entertainment and media. – Categories which are anticipated to skyrocket in the 2020s and continue booming as this century progresses.

Brains & Talents Africa UK (BTA UK) has a long thought-out, viable strategy which is engineered to 1. work in sync with the UK's current and future digital demands; and 2. create training sponsorships, mentorships, and as many digital entertainment and new media jobs as possible. This mission is being conducted via 'BTA UK's Talents Programme' for young, naturally gifted British Black Africans (and Black Africans resident in the UK). The programme comprises an extensive spectrum of categories, thereby enabling all innovative talented participants to find a slot most suited to their career aspirations and dreams of success. Once the talent has chosen the category that they want to pursue (e.g., singing), then they will stay in the same category as they work their way through the audition/competition ranks, right up to the live BTA UK Academy Awards Show.

UK Digital Consumption Trends

Deloitte notes that: “digital consumption trends initiated or accelerated during the pandemic, are likely to mould consumer relationships with digital entertainment for years to come. The migration of entertainment online has accelerated among the UK’s 28 million households, with huge gains for digital. Of note, every type of video game (mobile, PC and console); as well as VOD (video-on-demand) - especially SVOD (subscription video on demand), have come up trumps, and are classed as the biggest beneficiaries in Britain's digital consumption trends. These trends and predictions by Deloitte, a top global provider of audit, consulting, financial advisory, risk advisory, and related services; and other such providers, have been used to strategies BTA UK's Talents Tech Program. - Thereby ensuring that BTA UK's goals to help talented Black Africans in the UK, are in complete alignment with current and future digital trends,

There has been a rapid surge in consumers’ digital adoption, further consolidating streaming services as a key player within in-home digital entertainment.

When COVID-19 hit the UK back in spring of 2020, the resultant curbs on the broader entertainment industries, generated a whole new world of indoor entertainment alternatives which have surged sky high. Many individuals and families have taken out subscriptions, and in a percentage of cases, users have opted for the online digital experience for the very first time. Further, the purchase of video game consoles has escalated, and the infiltration of smart televisions is ratcheting up at a steady pace. Moreover, regarding older age groups, there has been a substantial boost in the consumption of video-on-demand (VOD). - This is quite a shift, as until this period, it was just the younger age groups which were dedicated to all forms of VOD usage, having notably given the heave-ho to linear TV. And as so many innovative Black Africans living in the UK, are passionate about producing VOD Movies and TV shows; prosperous talents in this category can be virtually guaranteed a successful lifelong career in this field.

An Up-Close Look at the Audition/Competition Categories

digital music

All music is put into a category based on various musical elements. This can be related to the vocal style, instruments involved, pace, beats, timing, lyrics, structure and more.

Audiences often want to know how many different genres of music exist. - The answer is that as the genres are perpetually changing, it is impossible to give an exact number! However, a couple of things are certain: contemporary music is extremely diverse, and each musical genre adopts something from a different genre, and then evolves. - One of the most recent genres is drill, a British offshoot of rap and grime. And the main genres in the UK are currently pop, rock, indie, classical, opera, musical theatre, grime, RnB, dance, electro, rap and folk].

However, talents who opt to audition and compete in the Music category, have a lot more than this to choose from, as the genres and sub-genres of African and worldwide music include, but are not limited to: soukous; afrobeat; highlife; ozzidi; fuji; juju; jaija; mbalax; zilin gnawa; mbaqanga; chimurenga; ubongo; dance; blues; Gospel; classical; opera; drill; drum & base (AKA jungle); soul; rock; hip hop; reggae; rap; punk; grime; grunge; garage; funk; EMO; techno; house; trance; indie; Motown; pop; country; folk; jazz; Latin; metal; easy listening; and EDM (electronic dance music). - So BTA UK participants really do have a smorgasbord of vastly different styles which they can experiment with. - Thereby guaranteeing that billion-plus global audiences will get to experience brand new high-octane synergies of Afro-British styles...adopts something from a different genre, and then evolves. - One of the most recent genres is drill, a British offshoot of rap and grime. And the main genres in the UK are currently pop, rock, indie, classical, opera, musical theatre, grime, RnB, dance, electro, rap and folk].

digital tv production.

This category describes entrepreneurs who are liable for overseeing the financial and business decisions relating to producing digital movies or made-for-television digital shows or productions. And with video on demand (VOD) soaring on the global stratosphere, successful BTA UK participants who opt for this category, are likely to enjoy a golden future!


This is an activity through which a story is relayed to an audience via its enactment by actors who take on the roles and personalities of certain characters. And with the huge global popularity of Pan-African TV shows, soaps, series, films and lifestyle entertainment, the scope for participants in this category, is massive.


Various genres of African and worldwide dance styles incorporate, but are not limited to: shaku shaku; odi; gwara gwara; rosalina; pilolo; malwedhe/Idibala; wakanda; stepping, stick; bologo; boge; kompa; kizomba; vosho; tap; swing; waltz; foxtrot; tango; quickstep; salsa; mambo; bossa nova; rumba; bachata; samba; cha cha; jive; ballet; contemporary; hip hop; jazz; disco/electronic; street, fusion; bogo lelo dance, interpretive; ecstatic; free; ceremonial; historical dance; novelty and fad; social and folk.

Further, just as with the Music category, participants who go for the Dancing category, will also have an incredible choice of genres. - And in this case, if some of the talents come up with an awe-inspiring mix of British and African dance styles, thus creating a mega-popular new dance that catches on with some of the millions in the UK audience, and billions in the global audience - then once the long-awaited permanent opening of dance venues comes into fruition, BTA UK's new dance styles will drive the dance floors in London, Paris, Rome, Madrid, New York, LA, Sydney, Lagos, Accra, Nairobi, and many more...

screen writing

The advice is that character is crucial. You begin with character. All the great stories have character at their heart. Give those characters extraordinarily strong desires & make sure you’ve got a super motivated villain or two. Oh & don't think you can do this from your bedroom. Get out & meet people.]

This category refers to the refined art and craftsmanship of writing scripts for various elements of mass media, including TV shows and productions, movies, and video games. To that end, screenwriters wield an enormous power over the emotional impact and creative direction of both the screenplay and completed movie.

video game production

Taking gaming to the next level.

Video game designers develop user-friendly games that can be played on smartphones, tablets, laptops, desktop computers, handheld consoles, and home consoles. The designers are involved with the creative elements of a game's development. They frequently brainstorm to generate thrilling plots. Moreover, they produce unique and exciting game concepts, state-of-the-art photorealistic graphics, and awesome simulated reality. Participants in this category should put their ideas on flowcharts, build code, and finally, test their products for efficiency.

Conversely, video game producers oversee a game's complete development cycle. To that end, they must deal more with the logistics of the product's production, and as such, make sure that all departments adhere to their deadlines, and ultimately deliver a top-quality product.

tv presenting.

This category is a form of presenting which involves acting as the public face of television by hosting a range of television programs that incorporate a large spectrum of subjects from news to entertainment, to documentaries, to historical events, and beyond. The essential qualities of a first-class television presenter necessitate being quick off the mark, having excellent communication skills, acting as a fair and balanced interviewer, having the ability to link segments and hold the show together; and being versatile enough to follow a difficult script. - And in the case of the latter, should the need arise, being ready to improvise, and carry it off without the audience seeing any disruption.


Being a podcast producer means being a creative genius who acts as both a technical director and an administrator. He/she will also need to supervise the production of all the episodes and come up with unique innovative concepts for the podcasts. To that end, participants who are interested in this category, must possess an excellent knowledge of episode ideas and podcasts. Moreover, they will need to conduct research on various campaigns and strategies that are vital to guarantee the success of their podcasts. Further, it also means dealing with a number of responsibilities including general management and successful launching of the podcast; recording the episodes, and carrying out any edits; as well as other types of behind-the-scenes interactions such as sourcing out, and meeting the influencers or celebrity guests who are going to be interviewed. And in the case of the latter, putting them at ease, and ensuring that they share their experiences and expertise, and answer all the interesting questions that you have prepared for them.


To succeed as a journalist, you must have unfettered determination. You also need the ability to conduct substantial, quality research, & to write or broadcast accurate stories to tight deadlines.

Having success in this career which entails investigating and reporting on a broad range of subjects including breaking news stories, and current events; as well as writing features and articles that educate and influence the general population, means following the four pillars of good journalism. These comprise transparency, fairness, accuracy, and thoroughness. Further, being able to collect high quality information from the appropriate sources and present the news in a balanced and honest fashion, is essential.


This describes the activity of generating a broad spectrum of content, software, music, literature, information, and so on, to make it available to the public. In turn, they will either pay for it, or receive it without paying due to the incorporation of ads, etc. Now, due to the surge in digital information systems, e-publishing is skyrocketing, and this field is clearly the future.

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