Initiative

Our work

Background

Youth are Africa’s greatest asset. Africa’s youth population is rapidly growing and expected to double to over 830 million by 2050. If properly harnessed, this increase in the working-age population could support increased productivity and stronger, more inclusive economic growth across the continent.
But today, the majority of youth in Africa do not have stable economic opportunities. Of Africa’s nearly 420 million youth aged 15-35, one-third are unemployed and discouraged, another third are vulnerably employed, and only one in six is in wage employment. Youth face roughly doubles the unemployment rate of adults, with significant variation by country. The problem is not just unemployment but underemployment, which peaks at just over half of youth in the labour force in low-income countries.
The power and possibility of media, entertainment, and technology in the life of young people can address many challenges in Africa and we believe they can get the opportunity to fulfill their wishes and be more useful to society.
The African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct traditional and digital spheres, according to a report from PwC titled Entertainment and media outlook: 2015 – 2019 (South Africa – Nigeria-Kenya).Youth are Africa’s greatest asset. Africa’s youth population is rapidly growing and expected to double to over 830 million by 2050. If properly harnessed, this increase in the working-age population could support increased productivity and stronger, more inclusive economic growth across the continent.
But today, the majority of youth in Africa do not have stable economic opportunities. Of Africa’s nearly 420 million youth aged 15-35, one-third are unemployed and discouraged, another third are vulnerably employed, and only one in six is in wage employment. Youth face roughly doubles the unemployment rate of adults, with significant variation by country. The problem is not just unemployment but underemployment, which peaks at just over half of youth in the labour force in low-income countries.
The power and possibility of media, entertainment, and technology in the life of young people can address many challenges in Africa and we believe they can get the opportunity to fulfill their wishes and be more useful to society.
The African entertainment and media industry has entered a new landscape – one where the media is no longer divided into distinct traditional and digital spheres, according to a report from PwC titled Entertainment and media outlook: 2015 – 2019 (South Africa – Nigeria-Kenya).

Buy This

Book To

Support our 

Project

The Give Back Project

The Give Back Project is our passionate idea to provide the community-driven solution in sub – Sahara Africa through skill acquisition, entrepreneurship, and monetisation initiatives as a tool to drive societal change getting the young people more productive for a better and save society.
The vision of the project is to create 10,000 jobs opportunity by equipping youth to realize their full economic potential in the media and entertainment industry. The desired long-term outcome is expanded economic opportunity for both male and female African youth, which leads to improvements in other aspects of their lives.
The Give Back Project will connect with the community of artists, digital creators, movies producer, and media professionals to build, share, and promote content to a mostly targeted audience around the world.

Challenges

The revolution in the Entertainment and Media (E&M) is an advantage to industry in many ways, but let the Africans struggling to meet up in the area of promoting its content to the world. This is because the African content currently produced and distributed by terrestrial and new media agencies could not match the demands and international standards in the advancement in digital, technology, and distribution.

Solutions

We will support creators and artists to fine-tune their skills to get the most exposure and reward possible from their work. We teach creators how to monetize and develop quality content to maximize their potential.