Find Your People With Audience Targeting

Our data-driven targeting tools help you find your customers and reach them across devices, moments, and formats.

Find Your People With Audience Targeting

Our data-driven targeting tools help you find your customers and reach them across devices, moments, and formats.

Like, Sunday Morning easy.

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Here's What You Can Do With Audience Targeting

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.

Tell your brand story

Be a part of the listening experience. Spotify’s logged-in audience enables brands to identify users across...

Deliver a message that resonates

Tailor your messaging to pique listener interest. Historical listening behaviours give you...

Be present in the moment

Deliver messaging that is relevant to the listener experience. Use real-time targeting to deliver...

Explore our capabilities

If you’re advertising through Ad Studio, check out our Targeting on Ad Studio page in our Help Center.

If you’re buying directly with a Spotify ads specialist, below is our suite of solutions to help you reach key groups of audiences, delivering the right message to the right people at the right time.

Note: Targeting capabilities vary by market and channel.

Tell your brand story

Let's start with the basics. Through core demographics, you can reach your audience based on who they are.

Deliver a message that resonates

We know you know it, but it's worth repeating: Understanding your [audience's context is crucial](https://ads.spotify.com/en-GB/stream-context-guide-everyday-audio-moments/. That's why we give you better options for reaching them compared to other media, no matter how they stay connected.

Listening behaviors

You can learn a lot about someone by what they listen to. Go beyond demographics by reaching your people through listening behaviors that offer a unique glimpse into your audience's interests.

Predicted interests

Want to take your audience targeting one step further? Leveraging Spotify's Streaming Intelligence, we can help you reach users based on what we predict they're interested in.

Off-platform behaviours

Even though we’re ranked #1 for time spent on mobile apps,¹ we recognize listeners have lives beyond Spotify. Reach users based on how they’re behaving off our platform.

Past interactions

You don’t need a degree in behavioural economics to know that the best predictor of future behaviour is often what you do in the past. Reach your people based on how they’ve historically interacted with ads on Spotify.

Understand the Essentials

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AUDIENCE TARGETING

Getting started: Pricing

AD MEASUREMENT

Getting started: Ad measurement

GETTING STARTED

Create Audio and Video ads in just a few steps

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