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Here's What You Can Do With
Audience Targeting
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.
Tell your brand story
Be a part of the listening experience. Spotify’s logged-in audience enables brands to identify users across...
If you’re advertising through Ad Studio, check out our
Targeting on Ad Studio page in our Help Center.
If you’re buying directly with a Spotify ads specialist, below is
our suite of solutions to help you reach key groups of audiences,
delivering the right message to the right people at the right time.
Note: Targeting capabilities vary by market and channel.
Let's start with the basics. Through core demographics, you can reach your audience based on who they are.
Age
Gender
Location
Deliver a message that resonates
We know you know it, but it's worth repeating: Understanding your [audience's context is crucial](https://ads.spotify.com/en-GB/stream-context-guide-everyday-audio-moments/. That's why we give you better options for reaching them compared to other media, no matter how they stay connected.
Age
Gender
Location
Listening behaviors
You can learn a lot about someone by what they listen to. Go beyond demographics by reaching your people through listening behaviors that offer a unique glimpse into your audience's interests.
Age
Gender
Location
Predicted interests
Want to take your audience targeting one step further? Leveraging Spotify's Streaming Intelligence, we can help you reach users based on what we predict they're interested in.
Location
Off-platform behaviours
Even though we’re ranked #1 for time spent on mobile apps,¹ we recognize listeners have lives beyond Spotify. Reach users based on how they’re behaving off our platform.
3rd Party Interest Targeting
3rd Party Interest Targeting
Past interactions
You don’t need a degree in behavioural economics to know that the best predictor of future behaviour is often what you do in the past. Reach your people based on how they’ve historically interacted with ads on Spotify.
Brand Exposure
Sequential Messaging
Real-time Retargeting
Understand the Essentials
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s.