On other platforms, video ads are often viewed while muted. On Spotify, listeners are engaging with their sound on, offering a valuable opportunity for your message to be seen and heard.
Unlike other forms of video advertising, the Spotify experience is built for sound on and volume up. That means, there’s no need to restrict your message to primarily visuals or rely on workarounds like subtitles—with video on Spotify, you can spark imagination through eyes and ears. Plus, we only serve video when the user is “in-focus” (looking at the app), meaning you can be confident your message will be seen and heard by your audience.
Tap into industry-leading viewability. Video Takeover ads are delivered during a listening session when the user is actively browsing through the catalogue to discover music and podcasts. The ads include a companion banner with a customizable call-to-action to help drive engagement. Remember, Video Takeover ads are delivered only when the screen is in view.
Boost brand affinity with our impactful video experience. Sponsored Session initiates a 30-minute ad-free listening session and is delivered only when the screen is in-view in a sound-on, 100% share-of-voice environment.